Seeing Clearly: How Transparency Builds Trust in Sport

Seeing Clearly: How Transparency Builds Trust in Sport

Transparency is essential for the legitimacy and credibility of any sport organisation. It begins with a clear articulation of vision and mission, which provides direction and aligns stakeholders toward shared objectives. When these foundational elements are made public and widely communicated, they serve as a guiding light for all activities.

A transparent strategy involves not only well-defined goals but also open communication about how these goals will be achieved. Engaging stakeholders in strategic planning promotes a sense of ownership and facilitates alignment.

Making documents such as policies, statutes, and financial reports publicly available fosters openness and enables meaningful scrutiny. This access reassures members and partners that the organisation is operating with integrity.

Transparency must also extend internally, through consistent communication and consultation with staff, volunteers, and athletes. Listening to internal voices ensures inclusive governance and enriches decision-making. Externally, clear and honest communication enhances public perception and builds lasting relationships with communities, partners, and institutions.

By embracing transparency, sport organisations bolster accountability, improve governance practices, and nurture the trust necessary for long-term success.

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The EOC EU Office is the House of European Sport, representing the European Olympic Committees (EOC), the IOC and other major sport organisations to the European institutions in Brussels.
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