On 2 June 2015, the European Commission gathered both the partners of the European Week of Sport (EWoS) and the appointed national coordinators in Brussels, in order to launch the Communication Campaign for the week. The European Week of Sport is a new initiative that will take place for the first time in September 2015. It aims to inform on the benefits of practising sports or physical activity and motivate citizens to take up a regular activity.
After a welcome speech by Antonio Silva Mendes, Director Youth and Sport of the European Commission (DG EAC), the #BeActive Communication Campaign was presented. This included the launch of the EWoS website and the presentation of several campaign tools. These comprise a number of videos (a documentary, an inspirational video and an animation to be presented in September), a booklet of #BeActive messages and a number of infographics with statistics on the activities of European citizens and the economic value of sport. Some of these are already uploaded on the website mentioned above; others will be announced soon.
Subsequently, the national coordinators and partners could attend workshops on their involvement in the media campaigns, before Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport, signed the new partnership agreements with a number of organisations. He furthermore announced the first four ambassadors for EWoS, who will be promoting the event: Footballers Clarence Seedorf and Steven Gerrard, skeet shooter Danka Barteková and Paralympic alpine skier Marie Bochet.