Launch event for the communication campaign of the European Week of Sport

Launch event for the communication campaign of the European Week of Sport

On 2 June 2015, the European Commission gathered both the partners of the European Week of Sport (EWoS) and the appointed national coordinators in Brussels, in order to launch the Communication Campaign for the week. The European Week of Sport is a new initiative that will take place for the first time in September 2015. It aims to inform on the benefits of practising sports or physical activity and motivate citizens to take up a regular activity.

After a welcome speech by Antonio Silva Mendes, Director Youth and Sport of the European Commission (DG EAC), the #BeActive Communication Campaign was presented. This included the launch of the EWoS website and the presentation of several campaign tools. These comprise a number of videos (a documentary, an inspirational video and an animation to be presented in September), a booklet of #BeActive messages and a number of infographics with statistics on the activities of European citizens and the economic value of sport. Some of these are already uploaded on the website mentioned above; others will be announced soon.

Subsequently, the national coordinators and partners could attend workshops on their involvement in the media campaigns, before Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport, signed the new partnership agreements with a number of organisations. He furthermore announced the first four ambassadors for EWoS, who will be promoting the event: Footballers Clarence Seedorf and Steven Gerrard, skeet shooter Danka Barteková and Paralympic alpine skier Marie Bochet.

Further Information:

Website of the European Week of Sport

Recent Posts

10 years of #BeActive celebrated at European Week of Sport opening in Copenhagen

September marked the 10th anniversary of the European Week of Sport and its #BeActive campaign, inspiring over 353,000 events and 103 million participants across 42 countries. At the opening in Copenhagen, Commissioner Glenn Micallef urged Europeans to “scroll less and move more” and called for more Erasmus+ opportunities for sport organisations to tackle inactivity. The […]

Read More
Panel discussion by MEP Carberry demonstrates the necessity of EU funding for local sport initiatives

Marking the European Week of Sport, MEP Nina Carberry (EPP, Ireland) hosted a debate on how to address barriers to physical activity on 23 September. With nearly half of European adults not engaging in regular exercise, the discussion underlined the urgent need for stronger EU action. Giorgio Guazzugli Marini, Head of the European Commission’s Sport […]

Read More
Sport organisations active for sustainability called to sign Green Sport Manifesto

The Green Sport Manifesto was officially launched on 11 September. Developed by the Green Sport Community of Practice of the European Commission’s “SHARE 2.0 Initiative”, this document aims to help sport organisations highlight their commitment to sustainability and foster a community of engaged sports actors. The Manifesto encourages sport organisations to establish sustainability governance structures, create strategies […]

Read More

Related Posts

September 26, 2025
10 years of #BeActive celebrated at European Week of Sport opening in Copenhagen

September marked the 10th anniversary of the European Week of Sport and its #BeActive campaign, inspiring over 353,000 events and 103 million participants across 42 countries. At the opening in Copenhagen, Commissioner Glenn Micallef urged Europeans to “scroll less and move more” and called for more Erasmus+ opportunities for sport organisations to tackle inactivity. The […]

September 26, 2025
Panel discussion by MEP Carberry demonstrates the necessity of EU funding for local sport initiatives

Marking the European Week of Sport, MEP Nina Carberry (EPP, Ireland) hosted a debate on how to address barriers to physical activity on 23 September. With nearly half of European adults not engaging in regular exercise, the discussion underlined the urgent need for stronger EU action. Giorgio Guazzugli Marini, Head of the European Commission’s Sport […]

September 19, 2025
Sport organisations active for sustainability called to sign Green Sport Manifesto

The Green Sport Manifesto was officially launched on 11 September. Developed by the Green Sport Community of Practice of the European Commission’s “SHARE 2.0 Initiative”, this document aims to help sport organisations highlight their commitment to sustainability and foster a community of engaged sports actors. The Manifesto encourages sport organisations to establish sustainability governance structures, create strategies […]

About us

The EOC EU Office is the House of European Sport, representing the European Olympic Committees (EOC), the IOC and other major sport organisations to the European institutions in Brussels.
CONTACT
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram